Over the last 30 days we have completed for Boston the first-ever Internet Marketing PowerHour White Paper…that shares never-before-seen insight to the Internet marketing in Boston, who is competing for what and which websites are winning and losing.
It took 80+ exhaustive hours…to complete this PowerHour White Paper for Boston–and the results are significant.
Based on our research over the last 30 days, 16,320 web searches have been done by individuals and corporate decision-makers in need of a furnished apartment in Boston for a stay of 30+ days. Boston is averaging 1212 monthly furnished apartments totaling $47,122,560 in gross annual revenue.
From our research in Boston, here is a summary of the questions being asked/answered in our PowerHour White Paper and a summary of our findings:
#1. Boston corporate housing companies are losing 47.6% of their local leads and prospects to non-local corporate housing companies.
#2. One local Boston corporate housing company of 17 is controlling 76.4% of the Internet marketing footprint in Boston.
#3. In Boston, two local corporate housing companies of 17 are controlling 36.4% of the Internet website marketshare.
#4. In Boston, two local corporate housing companies of 17 are getting 60.5% of the media coverage.
#5. In Boston, one local corporate housing company of 17 is getting and receiving the best/prime website visibility scores.
#6. SEO visibility in Boston is dynamic, ever-changing and requires in-depth research every 120-150 days. Related to this, the search engines are making continuous and constant changes to their search engine algorithms—that require ongoing and dynamic adjustments be made to your Boston website.
Internet Marketing PowerHour White Papers are now done/completed for Austin, Baltimore, Boise, Boston, Charlotte, Cincinnati, Cleveland, Columbus, Detroit, Fresno, Jacksonville, Kansas City, Las Vegas, Miami, Pittsburg, Portland, Rhode Island, St. Louis and Vancouver.
Surf the url below to see a list of the next cities that will be completed in 2012…to include Colorado Springs, Los Angeles, Madison, Milwaukee, Montreal, Philadelphia, Spokane and Tucson.
http://www.powerhourseo.com/corporatehousing
Surf the url below to request the recent PowerHour corporate housing & furnished apartment webinar that explains the comprehensive & exhaustive steps it takes to research and compile an Internet Marketing PowerHour White Paper,
http://powerhour.com/corporatehousing/webinars.html
Combining 2010 and 2011…our furnished apartment clients have enjoyed 38,312 inbound corporate leads and prospects totaling $367,979,100. The velocity of leads in 2011 were up 16% when compared to 2010—and below are the stats for the first 60 days of 2012:
January 2012 compared to January 2011…inbound calls/leads are up 8%!
February 2012 compared to February 2011…inbound calls/leads are up 9%!
Surf here for 85+ posts about corporate housing & serviced multifamily apartment news and industry trends,
http://www.powerhourseo.com/corporatehousing/news/index.html
The Coach…and your LinkedIn group owner/moderator
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PowerHour, serving the corporate housing & serviced apartment industry since 1995 and the apartment property management industry since 1988, http://www.powerhour.com/corporatehousing
Posted by Ernest Oriente
